Sustainable Technology · 2025
SUBSTANCE
A recommendation engine for what you want when you're aware
Archive · 2025. Project notes reflect the work at the time of documentation.
- Year
- 2025
- Track
- Sustainable Technology
- Built by
- Aida Baradari & Alice Cai
- Status
- Shipped / shown

Cover: a frame from the talk recording, Human Augmentation Summit 2025, cropped and color-corrected.
Overview
Recommendation algorithms maximize engagement, which means rage bait, echo chambers and misinformation. SUBSTANCE bases its recommendations on what you want when you are aware, not on what you click when you aren't, filtering for quality through a chain of trust — people you trust, and the people they cite — with a chat-based way to learn from it.
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